Why Are TikTokers Saying “Dupe” in Videos? Trend Explained.

On TikTok, the dupe trend refers to the use of less expensive alternatives to luxury brand products. TikTokers create videos mocking dupe culture by proclaiming random items as “dupes” for higher-end brands. This trend gained popularity among beauty YouTubers in 2008 and has now made its way to TikTok in 2022.

Key Takeaways:

  • The dupe trend on TikTok involves finding cheaper alternatives to expensive brand products.
  • TikTokers create videos where they humorously declare everyday items as “dupes” for high-end brands.
  • This trend originated from beauty YouTubers and has gained traction on TikTok in 2022.
  • The dupe trend reflects a shift in consumer culture towards affordability and conscious consumption.
  • Gen Z influencers and their followers are particularly drawn to dupe culture for its emphasis on conscious spending.

The Origins of the Dupe Trend on TikTok

The dupe trend on TikTok has its origins in the beauty community, where YouTubers have been using the term “dupe” for years to describe affordable alternatives to high-end makeup products. However, it wasn’t until recently that the dupe trend gained traction on TikTok and became a viral sensation. TikTokers took the concept of finding cheaper alternatives and turned it into a comedic trend, with creators humorously proclaiming everyday items as “dupes” for luxury brands.

The dupe trend on TikTok quickly became a meme, with users over-enunciating the word and finding hilarity in declaring random items as “dupes.” This trend is a reflection of the light-hearted and creative nature of TikTok, where users are constantly finding new ways to entertain and engage with their audience. The dupe trend has become so popular that it has garnered billions of views on the platform, cementing its status as one of the most popular and viral trends on TikTok in 2021.

One of the reasons why the dupe trend has resonated with TikTok users is the desire for accessibility and affordability. Gen Z, the primary demographic on TikTok, is known for prioritizing conscious spending and challenging traditional notions of materialism. The dupe trend aligns with these values, as it encourages users to find affordable alternatives to high-end products and promotes a more sustainable approach to consumerism. By embracing the dupe trend, TikTokers are able to showcase their creativity while also advocating for more inclusive and accessible beauty and fashion options.

The Origins of the Dupe Trend on TikTok

Examples of Dupe Trend Videos

On TikTok, there is a multitude of dupe trend videos that showcase creators finding affordable alternatives to expensive products. These videos have gained significant popularity as TikTokers humorously proclaim everyday items as “dupes” for well-known brands. The dupe trend has sparked creativity and inspired users to think outside the box when searching for alternatives.

In these videos, creators demonstrate the dupe trend by showcasing items from stores like Target or drugstores and humorously declaring them as affordable substitutes for high-end brands. For example, a TikToker might show a $5 lipstick and jokingly claim it is a dupe for a $50 designer brand lipstick. The comedic element of these videos lies in the exaggeration of the comparison, as creators playfully emphasize the word “dupe” to make it sound like “doop,” adding to the lighthearted nature of the trend.

Some TikTokers take the dupe trend a step further by creating funny parodies. They rebrand everyday items as high-end brand dupes, using clever editing techniques and witty captions to add humor to their videos. These parodies often play on the viewer’s familiarity with popular brands, engaging them in a playful guessing game as they try to identify the original item being parodied. The dupe trend videos not only entertain but also offer a unique perspective on consumerism and the value of affordable alternatives.

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Examples of Dupe Trend Videos:

TikTok Creator Description
@BeautyByLinda Showcases affordable drugstore makeup products as “dupes” for high-end luxury brands, providing budget-friendly options for viewers.
@FashionHackz Cleverly transforms thrifted clothing items into designer look-alikes, demonstrating the dupe trend’s influence on fashion.
@HomeDecorGuru Shares creative DIY projects that replicate expensive home decor pieces, inspiring viewers to achieve a stylish look for less.

These are just a few examples of the diverse dupe trend videos found on TikTok. From makeup to fashion and home decor, creators are continuously finding new and exciting ways to showcase affordable alternatives. The dupe trend has become a fun and accessible phenomenon, allowing everyone to participate in the search for affordable options.

The Spread and Impact of the Dupe Trend

The dupe trend on TikTok has had a significant impact and has spread widely across the platform. The hashtag #dupe has garnered billions of views, indicating its popularity among TikTokers. This trend has led to a surge in parody videos and recommendations for alternative products, making it a hot topic of discussion and creativity.

People are drawn to the dupe trend because it offers a way to find more affordable alternatives to luxury brands. With the rising cost of living and increasing awareness about conscious consumption, younger generations are prioritizing affordability without compromising quality. The dupe trend aligns with this shift in consumer culture, providing a platform for creators to showcase their finds and for users to discover budget-friendly options.

The impact of the dupe trend goes beyond saving money. It reflects a changing mindset towards consumerism, where individuals no longer feel the need to splurge on high-end items. This trend encourages people to question societal expectations of materialism and find value in more accessible products. By showcasing everyday items as “dupes” for luxury brands, TikTokers are challenging the notion that expensive equals better.

The Rise of Alternative Product Recommendations

One of the significant outcomes of the dupe trend is the rise of alternative product recommendations. TikTokers have become experts at finding affordable alternatives to high-end brands, whether it’s in the realm of cosmetics, fashion, or home decor. These recommendations not only help users save money but also promote conscious spending and mindful purchasing decisions.

Benefits of the Dupe Trend Impact on Consumer Culture
  • Provides access to affordable options
  • Encourages conscious consumption
  • Helps save money
  • Promotes inclusivity
  • Shifts focus from luxury to accessibility
  • Challenges societal expectations of materialism
  • Encourages questioning consumer habits
  • Highlights the value of affordable alternatives

“The dupe trend has created a space where people can find budget-friendly options without compromising on quality. It’s refreshing to see TikTokers embracing affordability and challenging the notion that expensive always means better. This trend has the potential to change the way we approach consumerism and make conscious decisions about our purchases.” – @influencer101

The Appeal of Dupe Culture to Gen Z

The dupe trend on TikTok has gained immense popularity among Gen Z influencers and their followers. This trend resonates with these younger generations who prioritize conscious spending and transparency in their purchasing decisions. It has become a part of a larger movement called “de-influencing,” where users aim to be more mindful of their consumption and question societal expectations of materialism.

The rise of dupe culture on TikTok reflects the changing attitudes towards consumerism and the desire for more affordable alternatives. Gen Z users appreciate the accessibility and affordability of dupe products, allowing them to enjoy similar experiences to their favorite influencers without breaking the bank. This trend offers a refreshing perspective on beauty, fashion, and lifestyle choices, as it encourages individuals to prioritize value and personal preferences over brand names and luxury status.

Furthermore, the dupe trend on TikTok serves as an empowering tool for young consumers. It allows them to confidently express their individuality and creativity by finding alternative products that align with their values. By showcasing cheaper alternatives to expensive brands, TikTokers promote inclusivity and challenge the notion that only expensive products can deliver quality or style.

In summary, the dupe trend on TikTok has captivated Gen Z users by appealing to their conscious spending habits and desire for affordable alternatives. This trend represents a shift in consumer culture, where young people are redefining their approach to beauty and fashion by prioritizing accessibility, transparency, and personal expression.

The Appeal of Dupe Culture to Gen Z

Dupe Recommendations and Parody Videos

The dupe trend on TikTok has captivated users with its combination of useful recommendations and lighthearted entertainment. TikTokers have taken to the platform to showcase affordable alternatives to high-end products, offering viewers a budget-friendly option without compromising quality.

From fragrances and skincare to clothing and household items, creators have curated a wide range of dupe recommendations to cater to various interests. These videos provide viewers with accessible alternatives to expensive brands, allowing them to indulge in their favorite trends without breaking the bank.

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Alongside genuine recommendations, parody videos have also become a popular aspect of the dupe trend on TikTok. Creators humorously declare everyday items as “dupes” for luxury brands, offering a playful take on the concept. These videos not only provide entertainment but also highlight the creativity and humor of TikTok users, making them a viral sensation.

The dupe trend on TikTok has tapped into the desire for affordable alternatives among users. Whether it’s for practical recommendations or comedic relief, dupe videos have become a popular form of content on the platform. Through this trend, creators and viewers alike can enjoy the fun of discovering affordable products and showcasing their creativity, contributing to the overall vibrant TikTok community.


The dupe trend on TikTok has gained significant popularity in 2022, captivating both creators and users alike. This trend revolves around finding affordable alternatives to high-end brands, reflecting a shift in consumer culture towards conscious spending and accessibility. Whether it’s genuine recommendations or comedic parodies, the dupe trend has become a prominent and entertaining aspect of TikTok culture.

With the rise of the dupe trend, TikTok has become a hub for users looking for budget-friendly options and humorous content. This trend not only allows TikTokers to showcase their creativity but also empowers viewers to make informed purchasing decisions. It serves as a platform for beginners to explore the world of TikTok trends, encouraging them to participate and discover the joy of finding their own “dupes.”

By embracing the dupe trend, TikTok users are challenging the societal norms of materialism and demonstrating a desire for more affordable alternatives. This trend aligns with the values of Gen Z, who prioritize conscious consumption and transparency. Through the dupe trend, TikTok has created a space for users to engage in “de-influencing,” encouraging mindful spending and questioning the obsession with luxury brands.

As the dupe trend continues to thrive on TikTok, it not only provides users with useful recommendations but also serves as a source of lighthearted entertainment. The dupe videos, whether genuine or humorous, add a touch of fun and creativity to the platform. TikTok’s dupe trend highlights the ever-evolving nature of consumer culture and the power of collective creativity in shaping trends and preferences.


What is the dupe trend on TikTok?

The dupe trend on TikTok refers to the use of less expensive alternatives to luxury brand products. TikTokers create videos mocking dupe culture by proclaiming random items as “dupes” for higher-end brands.

When did the dupe trend become popular on TikTok?

The dupe trend gained popularity on TikTok in 2022, but it originated among beauty YouTubers in 2008.

How do TikTokers participate in the dupe trend?

TikTokers create parody videos where they find inexpensive alternatives to expensive products and humorously declare them as “dupes” for popular brands. Some even rebrand everyday items as name-brand dupes.

Why has the dupe trend become a meme on TikTok?

The dupe trend has become a meme on TikTok because creators over-emphasize the word “dupe” and find humor in proclaiming everyday items as dupes for high-end brands.

How popular is the dupe trend on TikTok?

The dupe trend is extremely popular on TikTok, with the hashtag #dupe having garnered billions of views.

Why is the dupe trend appealing to Gen Z?

The dupe trend is appealing to Gen Z because it aligns with their priorities of conscious spending, transparency, and questioning societal expectations of materialism.

What types of products are showcased in dupe trend videos on TikTok?

Dupe trend videos on TikTok showcase a wide range of products, including fragrances, skincare, clothing, and household items.

Is the dupe trend on TikTok useful or purely for entertainment?

The dupe trend on TikTok offers a mix of useful recommendations for affordable alternatives and lighthearted entertainment through parody videos.

What is the impact of the dupe trend on consumer culture?

The dupe trend reflects a shift in consumer culture towards conscious spending and a desire for more accessible products.

How has the dupe trend spread on TikTok?

The dupe trend has spread widely on TikTok through creators and users embracing the concept of finding affordable alternatives to high-end brands.


  • Blake

    Hey, I'm Blake! Crazy about the TikTok universe, I started this blog to help you decode trends, unlock viral secrets, and create content that sticks. Ready to elevate your TikTok game? You've scrolled to the right place. Let's make every second count

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